Ikonic Concepts & Events Management

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  THE CHALLENGES OF EVENT MANAGEMENT AS A NEW TRENDS IN HOSPITALITY INDUSTRY CHAPTER ONE 1.0     INTRODUCTION           Event management is an exciting and growing industry, as well as a unique career opportunity for everyone with a passion for the planning and organizing of events, such as concerts, conventions, parties, weddings, and other gatherings. According to Ramsborg, G.C.; B Miller (2008). Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. The process of planning and co-ordinating the event is usually referred to as event planning and can include budgeting, scheduling, site selection, acquiring necessary permits, coord